I have owned every aspect of product marketing. 

I’ve created and executed multi-product GTM strategies, run research programs, identified and developed new categories, initiated vertical programs, launched dozens of products, run competitive intelligence, coordinated ad strategies, developed branding, created many business and technical personas, formulated pricing and packaging, run media and analyst relations, organized sales enablement programs, and developed all types of long-form and short-form content.

However, I focus my business on these four activities:

  • Impactful Messaging

    Whether building new messaging muscle or augmenting your current capabilities, I help translate your product attributes into tangible benefits for both the business and technical buyer. I have specific expertise in HCM, ERP, SCM, CRM, HCLS, EDUs, and in database, middleware, APIs and integration technologies.

  • Critical Demand Generation

    I bring everything needed to create, execute, and measure an effective campaign, especially for content. Whether a long-form or short-form — from whitepapers to webinar planning and execution to email or website copy — you get comprehensive bench strength.

  • GTM & Sales enablement

    From devising the product strategy using robust research, TAM estimates, competitive threats, and market opportunities, to delivering all of the assets needed to execute that GTM: first call decks, call scripts for SDRs, ROI calculators, business cases, and sales playbooks.

  • launch & product strategy

    I cover both launch logistics, and project management and launch content, including development of presentations targeting analysts, media and influencers. My strategic assets include TAM and market opportunity analysis, as well as pricing and packaging models based on industry experience.